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In the Community

Protecting Good: Supporting local with Fly V

Protective is committed to being a good neighbor and supporting the neighborhoods in the Northside Community of Birmingham — where Protective Stadium resides. Through listening efforts, Protective learned that advocacy, community programming and community investment were some of the most impactful ways the company could support its new neighbors, and the initiative has created several projects focused on advancing these shared goals.

Fly V and Protective Stadium

One such project is a collaboration with apparel brand Fly V, which is located in the Historic District of Downtown Birmingham and founded and owned by Birmingham's own Andrew Jones. Fly V designed a commemorative hat that will be sold exclusively in Protective Stadium at all home UAB football games for the 2021 season.

“Protective is thrilled to be working with FLY V, supporting both a unique and thriving local business and the communities around Protective Stadium,” says Scott Adams, EVP, Corporate Responsibility, Strategy and Innovation at Protective. “We’re committed to protecting good in our communities, and this is just one small way we’re able to do that.”

Proceeds will be split between Fly V and a fund to support the Penny Foundation which will distribute funds through grants to the Northside Communities in early 2022. Protective will match the Penny Foundation funds up to $5,000.

The hat boldly features "BRAVO! Birmingham" on the front (which stands for "Building Relationships and Valuing Opportunities") and the Protective Stadium logo on the side.

"The design celebrates and acknowledges the accomplishments of our Birmingham community," Jones says. "Through many collaborations, such as this hat, our city continues to spread the magic. Thanks to Protective Stadium for continuing to protect the magic of Birmingham!"

Where to buy

Help us protect good by supporting the Northside Community with FLY V's commemorative hat — sold exclusively at Protective Stadium during UAB's 2021 season home games. Hats are available to purchase for $20 at select concession stands throughout the stadium.

Learn more about Protective Stadium and Protective's commitment to investing in Birmingham's future.

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