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In the Community

2023 Year in Review

In 2023, we aimed to drive transformative change, deliver for our customers and establish a roadmap for building Protective's future. This was an important year as we work toward our mission of helping more people protect the moments that matter by protecting what's ahead. 

Join us in looking back at some of the moments that mattered to us in 2023. 

Protective employees standing outside at construction site for Habitat for Humanity home build

Protective recognized by USA Today, Forbes Advisor and Barron's 

Protective was named Best Overall life insurance carrier by USA Today in its list of Best Life Insurance Companies of 2023. Companies were selected based on rates, coverage options, historical performance and consumer complaint levels.

Protective was also selected as one of the 10 Best Expert-Rated Life Insurance Companies by Forbes Advisor Best of 2023 Awards. Designed to provide money news and reviews that facilitate better financial decision-making, Forbes Advisor is a trusted resource for financial information.

Two of Protective’s annuity products made Barron’s top 100 annuities list for 2023. This list highlights a selection of top annuities with the most competitive payouts or guarantees. Protective is proud to be named on these notable lists by two highly respected financial resources.

Protective employees sitting on a couch in building lobby with Great Places to Work logo

2023 Great Place to Work Certification™

For the second year in a row, Protective has earned the Great Places to Work U.S. Certification. Based on a survey of Protective employees, Protective scored 88% as a great place to work, which is 31 percentage points higher than a typical U.S.-based company. Protective is proud that its employees find the company an enriching and rewarding place to work.

Protecting Good reaches milestone

Since fall of 2021, Protective has worked with in collaboration with the City of Birmingham and the State Department of Insurance to identify ways to give back to Northside Birmingham residents who live near Protective Stadium. Part of those efforts included an initiative to re-roof homes to the FORTIFIEDTM standard, which can reduce damage from winds of up to 130 miles per hour. In 2023, the program reached the milestone of installing new roofs for 119 homes since the program began. 

In addition, Protective employees participated in clean up days in the neighborhoods surrounding Protective Stadium, read to students each month at Phillips Academy and provided math tutoring to area students. 

Protective logo and Miami Open logo on indigo background

Protective Life Corporation joins the Miami Open 2024

Protective is making its debut in the tennis world as the exclusive Life Insurance Partner and Official Gold Partner of the Miami Open 2024 presented by Itaú tennis tournament. Protective looks forward to sharing its products and services with a broader audience and demonstrating our commitment to serving local communities.

2022 Sustainability Report

Protective shared exciting new sustainability milestones in its 2022 Sustainability Report, released in May. The report demonstrates Protective’s ongoing commitment to sustainability achievements within the key pillars of business, people and community. Some key milestones highlighted in the report include:

  • Protective decreased power consumption in our facilities, achieving a 15% reduction in 2022.

  • Protective invested in its teams by providing new resources to employee initiatives and programs, adding offerings for mental and physical well-being, doubling talent development opportunities and expanding our Diversity, Equity and Inclusion strategy through sharing enhanced metrics and launching our Growth Networks.

  • Protective awarded $4.5 million in Foundation gifts to 192 nonprofits and engaged over 1,800 teammates in community volunteer activities.

To learn about more of Protective’s sustainability achievements and objectives, download the full sustainability report.

Protective employees standing by the Cahaba River surrounded by canoes and looking at environmental handouts

Teammates explore green spaces to help shape giving

A group of our outdoor-loving teammates hit the trails this year to evaluate eight parks and greenspaces in the Birmingham area. Their detailed assessments will help shape Protective’s future strategy for environmentally focused funding as we continue to find new and meaningful ways to serve our communities.

Our protectors visited at least two locations each, conducting the type of in-depth evaluation the Protective Life Foundation typically performs when evaluating a nonprofit. One of the areas that strongly resonated with the team was urban trails and how they can be more than outdoor recreation  they can be pathways to opportunities for those who live and work near them.

Protective employees chopping vegetables at Ronald McDonald House

Protective gives back to local communities

In July, Protective continued its legacy of investing in local communities with service projects, sponsorships and support.

One event employees look forward to is Protective's Ronald McDonald House Charities Service Week. Protective teammates wrote notes of encouragement, assembled activity kits, donated items and served meals to more than 1,000 people at Ronald McDonald House Charities in Birmingham, St. Louis, Cincinnati and Denver.

In October, Protective hosted its second annual Trick-or-Treat in the Suites event at Protective Stadium. More than 600 attendees from surrounding neighborhoods and local organizations took part in the event, which included face painting, games, food, costumes, trick-or-treating and more.

Protective associates from across multiple offices gathered to contribute to an eight-week Habitat for Humanity home build in honor of former Protective board member, John McMahon. More than 400 employees from Protective representing 15 different states and totaling 3,073 volunteer hours pitched in to complete the house, which a family of five, including four children ranging from ages two to 13, now calls home. Not only did Protective employees enjoy serving in this meaningful way, but the project helped our diversified workforce connect on a personal level.

2023 was a year of enriching community activities and exciting achievements. We can’t wait to see what’s in store in 2024!



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